The Amazon Seller Academy

You need a GST number, a PAN card, an active bank account and a registered business name. Sign up at sell.amazon.in, pick your category, and verification usually completes within a few business days once documents are submitted.

FBA hands storage, packing and shipping to Amazon and makes you Prime-eligible, at the cost of storage and fulfilment fees. FBM keeps you in control of stock and cost, but you handle shipping and lose the Prime badge. Most new sellers start with a mix: FBA for fast-moving SKUs, FBM for slow or bulky ones.

GSTIN, PAN, a cancelled cheque or bank statement for the account you'll be paid into, and proof of address for your business. Selling branded products also needs a trademark or brand authorisation for Brand Registry later.

Typically 1 to 3 business days once all documents are submitted correctly. Mismatched business names or unclear bank proof are the most common reasons it takes longer.

Pull your search term report and look for terms with high spend and zero or near-zero conversions over a two to four week window. Add those as negative keywords — broad and auto campaigns accumulate wasted spend fastest.

There's no universal number — it depends on your margin and how much growth relies on ads versus organic. Many profitable sellers aim to keep TACoS under 10-15% once a listing is established, trending down over time.

Run both. Automatic campaigns discover which search terms convert; move the winners into manual exact-match campaigns where you control the bid, and keep harvesting new terms from automatic.

Weekly at minimum for bids and budgets; daily if you're scaling a new launch. Give search term reports a deeper review every two weeks so you have enough data to act on.

The referral fee is Amazon's commission on the sale, usually a percentage that varies by category. The FBA fulfilment fee is a separate, mostly fixed charge for picking, packing and shipping, based on weight and dimensions.

Enough to cover your full reorder lead time plus a buffer — typically lead time plus 30-50% depending on demand variability. Reorder well before you hit your lead-time threshold, not at the moment you reach it.

Amazon charges this on inventory sitting in an FBA warehouse over 365 days, with extra surcharges at 271+ days for over-stocked items — on top of the regular monthly storage fee.

Restock limits are tied to your Inventory Performance Index — healthy sell-through, low excess stock and few stranded units raise it. Matching orders to actual sales velocity is the main lever.

No fixed number — focus on relevance over volume. A handful of highly relevant terms you can rank well on and defend usually beats spreading thin across dozens of loosely related ones.

Check stock first — Amazon deprioritises out-of-stock or low-stock listings for competitive terms. Then check Buy Box eligibility and whether a recent price change moved you out of the competitive range.

Use Amazon's own Request a Review button or API — neutral, compliant, no incentive attached. Never offer discounts or compensation for a review; that violates policy and risks account health.

The most common reasons are a mismatch between listing and product, sizing or fit issues, and transit damage. Reading return reason codes in bulk usually surfaces a pattern worth fixing.

Use Amazon's built-in Request a Review feature, timed a few days after delivery. It's neutral by design — Amazon controls the wording — so there's no policy risk from the ask itself.

Not necessarily. Running specialist tools for each area often means several subscriptions and manual cross-checking. A platform that connects all of it in one place removes that work.